Policy and privacy

Privacy Policy

Last updated: January 3, 2026

Sierra Tours is committed to protecting your privacy and ensuring transparent travel conditions.


Data Privacy & Security Commitment

At Sierra Tours, a brand of Sierra Group S.A.C. (RUC 20608875442), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website or book travel services with us. This policy forms an integral part of our Terms & Conditions.

Privacy Policy – Quick Summary
  • We collect only data necessary to manage bookings and deliver travel services.
  • Your data is shared exclusively with partners involved in operating your trip.
  • Data is stored securely and retained only as long as legally required.
  • By booking, you consent to data processing as described here and in our Terms & Conditions.
1. Information We Collect
  • Personal Data: full name, passport details, nationality, date of birth, contact information, billing details, and emergency contacts.
  • Travel Data: itineraries, accommodation details, transportation services, dietary requirements, and special requests.
  • Technical Data: IP address, device information, browser type, and website usage statistics.
2. Use of Information
  • To manage bookings, issue travel documents, and provide contracted services as defined in our Terms & Conditions.
  • To coordinate services with hotels, airlines, guides, cruise operators, and transportation providers.
  • To communicate operational updates, safety information, and customer support messages.
3. Information Sharing
  • With travel service providers strictly required to operate your trip.
  • With payment processors and IT providers under confidentiality agreements.
  • With authorities when legally required or for border, immigration, or security purposes.
4. Data Retention

Personal data is retained only for as long as necessary to fulfill contractual, legal, accounting, and regulatory obligations:

  • Booking and travel data: up to 5 years after trip completion.
  • Financial and invoicing records: as required by tax and accounting laws.
  • Marketing data: until consent is withdrawn.
5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to ensure proper functionality, analyze website traffic, and improve user experience. Cookies may be session-based or persistent.

You may manage or disable cookies through your browser settings. Continued use of our website constitutes consent to cookie usage as described here and in our Terms & Conditions.

6. Your Rights

You have the right to access, correct, restrict, object to, or request deletion of your personal data. You may also withdraw consent where processing is based on consent.

7. GDPR & International Data Protection

Sierra Tours, a brand of Sierra Group S.A.C. (RUC 20608875442), processes personal data in accordance with applicable international data protection laws, including the EU General Data Protection Regulation (GDPR), where applicable.

8. Policy Updates

This Privacy Policy may be updated to reflect legal or operational changes. The current version is always available on our website.

By using our website or completing a booking, you confirm that you have read, understood, and accepted this Privacy Policy and our Terms & Conditions.


Your Consent

Privacy policy
  • We collect personal, property and usage the information to provide services, personalized experiences and updates. Data may be shared with trusted providers or authorities. We implement security measures, respect user rights and notify users of updates or changes to this Privacy Policy.

Terms & Conditions
  • By using the website, you agree to terms covering bookings, payments, cancellations, user responsibilities and intellectual property. Access may be restricted, third-party links are not controlled and continued use signifies acceptance of updates under applicable laws and regulations.

Contact information

For questions about our Privacy Policy, Terms and Conditions, or Code of Conduct, please reach out to us.

This website uses cookies

"We use cookies to improve your experience, personalize content, and analyze traffic. By continuing, you accept our use of cookies. Learn more in our Privacy Policy and Terms & Conditions."

Accept Decline